Workshops & Speaking
Finding or Fine-Tuning
Your Online Brand Identity Workshop
Is your online persona really reflecting your business?
Would someone know what you do or what you are selling just by looking at your website?
Is your message clear and concise?
Does the information fully convey your product, brand or service?
Over 50% of consumers begin their search for products online prior to a visit to the store. Are you communicating effectively to your consumers when they start their search? This workshop will help you determine who your consumer actually is, what they are searching and how you can communicate more effectively with them.
Audience: Small Business (specify service or product), Corporations
Bridging the Gap between
Brick & Mortar and eCommerce Workshop
Do your products online merchandising reflect your in store presence
How to use your online merchandising to sell more products in store?
Does your online presence reflect how you sell in store?
How do consumers shop for products online?
Understanding Marketplaces, third party sellers, drop-shipping - uncovering
Retail is now omni-channel even if you are not selling products through eCommerce. This workshop will help you determine what needs to be done to effectively market your products online.
Audience: Companies entering into eCommerce or newer to eCommerce
Speaking Engagement Topics
Embracing Digital Change – Moving a Traditional Company into the Digital Space
Audience: Sales teams, marketing teams, operations
Size of Audience: 50-200+, 20-50 with discussion
Tone: Engaging, informative, challenging
Retail is still dominated by Brick & Mortar retail. Sales, marketing, customer service, consumer relations and operations teams have all been built around traditional retail. As the retail environment continues to evolve and change, companies are faced with the challenge of embracing and adapting to the changes or continuing in their current state. This talk is designed to help align teams to a common goal and commit to growth.
What Michael taught me – How a homeless man became family
Audience: Corporations, Small Business, Civic Groups, Churches, School, Teens
Audience Size: 50-200+
How can a man who lives in a tent and works a sign on a street corner become family? What could he possibly teach an educated woman from a loving, stable family? Michael Henry went from just a man on the street corner to one of my closest friends. The story of what he taught me and the people around me is inspiring and engaging.
The Only Woman on the Team – What I learned though my career and how that knowledge can train younger women
Audience: Women’s groups, New Managers, Industry groups
Audience Size: 20-200+
Tone: Engaging, Challenging
Most business books, talks and curriculum are targeted towards a primarily male workforce. As generally the only woman on the team, experience showed me that often my understanding of situations and the best path forward was frequently quite different from many of male co-workers. Often what is seen as a favorable trait in a male leader is unfavorable in a female leader. Even in a very accepting environment, these differences persist. How do you best navigate those challenges? What are ways we can train younger women to be better leaders, managers and employees? How can current leaders better communicate to all employees, regardless of gender?