Innovate Marketing is a Digital Marketing and eCommerce Consulting firm which focuses on equipping Consumer Packaged Goods (CPG) companies to grow in the eCommerce space.   Whether your target is selling on your own website or on retailer sites, Innovate Marketing will provide a customized solution to your company's unique needs.  With over 20 years of experience in both brick and mortar and eCommerce, Innovate Marketing will help you bridge the gap between your traditional retail presence and your online presence.  Innovate Marketing specializes in all internet retailers including Amazon.com, Walmart.com, HomeDepot.com, Chewy.com, PetSmart.com, Petco.com, Doctors Foster and Smith, Target.com, Menards.com, and Lowes.com.

Kendra Williams
Founder and Principal

Digital Marketing, eCommerce and Traditional Retail Leader​

  • Over 20 years of experience in the traditional retail environment in all channels of trade: Grocery, Mass, Pet Specialty, Home Centers, Natural Channel and over 11 years working in eCommerce and Digital Marketing.

  • 2017 Top 200 Who’s Who in eCommerce from Shopper Marketing Magazine Path to Purchase Institute November 2017.

  • Areas of Expertise
    • ​Develop strategies which take traditional brick and mortar focused CPG companies to the next level with online sales. 

    • Creating consumer focused content which improves online discoverability and improves sales across all applicable retailers.

    • Experienced in the Amazon ecosystem – account management, new items, creating A+ pages, developing and executing a comprehensive AMS strategy.

    • Pet Industry Expert - Experienced in both Food and Hardgoods working with PetSmart, Petco , Central Garden and Pet, Animal Supply, Pet Supplies Plus, Pet Food Express, and Chewy.com.

    • Home & Garden Industry Expert - Experienced with Home Depot, Lowe's, and Menards.

  • Globally minded

    • Experience leading global rollouts of digital marketing strategy in all major global markets (North America, Europe, Asia, Latin America, Middle East, Australia/New Zealand). 

    • Graduate of one of the top schools for International Management, Thunderbird School of Global Management.

    • ​Fluent in both English and German.

  • Personal
    Kendra loves to spend time in giving back to others through humanitarian efforts.  Every year, she takes part in building homes with Amor Ministries for homeless families in Mexico.  For the last 6 years, she spends a week each year working at a Child Hope school in a poor community in Costa Rica.  She is also active with Give Clean Water, a charity which is working to provide clean drinking water to all of Fiji.   When she is not working, Kendra enjoys spending time with friends and family and savoring the beauty of San Diego.